THE ULTIMATE HANDBOOK TO USER-GENERATED CONTENT (UGC) FOR BRANDS IN SAUDI ARABIA

Introduction to UGCUser-created material (UGC) is any information—videos, pics, testimonials, site posts—established by people as opposed to brands. Along with the increase of social media and digital platforms, UGC happens to be a strong tool for marketers, enabling brand names to leverage reliable written content designed by their customers.